Aram is a high performance rowing coach and entrepreneur. He has a reputation for being able to explain complex and complicated things in such a logical way that others understand them almost effortlessly. He is known to have a long term motivational effect on the people he works with. Aram has helped people from all walks of life to achieve their goals, ranging from high performance athletes qualifying for Olympic Games, to developing young athletes to high performance level, and coaching Masters athletes to victories. Aram has also successfully worked with non-athletes to create intrinsic motivation. Part of his development work with athletes is the rehabilitation of injured rowers, some of it in cooperation with Biorower Rehabilitation Centres. His greatest asset is his ability to develop athletes, and people in general, strategically on a long term basis from humble beginnings to consistent strength and speed – physically, technically, mentally, and most of all: in terms of attitude towards failing, life and success. His effect on people, non rowers and rowers, is described as a "motivating and calming" one.
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